Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

唐纳德·米勒是“故事品牌”公司的CEO，他每年帮助数千家企业CEO更加清晰地阐述他们的品牌信息。米勒的作品在《纽约时报》Bestselling书榜上登榜超过一年之久，其影响力可见一斑。 

在《Building a StoryBrand 2.0》中，米勒进一步深化了他个人提出的故事品牌框架。这个框架旨在帮助企业和个人通过讲述引人入胜的故事来吸引和保持客户的注意力，从而建立深厚的情感联系。

书籍详细阐述了如何运用故事品牌框架来提升客户互动。通过讲述客户关心的故事，企业和个人能够更有效地传达自己的价值主张，增强客户的参与感和忠诚度。

书中提供了大量实战案例和工具，帮助读者将理论转化为实践。这些案例涵盖了不同行业和规模的企业，展示了故事品牌框架在不同情境下的应用效果。

自发布以来，《Building a StoryBrand 2.0》受到了广泛的好评。读者认为这本书不仅提供了宝贵的营销和品牌建设策略，还激发了他们对故事讲述的深刻理解和热情。许多企业和个人已经开始运用书中的方法来提升他们的品牌影响力和客户互动效果‌。

《Building a StoryBrand 2.0》通过深入剖析故事品牌框架的原理和应用方法，帮助读者更好地理解如何通过讲述引人入胜的故事来建立深厚的情感联系。无论你是营销总监、小企业所有者还是任何希望提升品牌影响力的个人，这本书都将为你提供宝贵的启示和帮助。 

书名：Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

作者：Donald Miller

简介：Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions.  Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.