Christopher Moore International Retail Marketing: A Case Study Approach-国际零售营销：案例研究法

作者：Christopher Moore

书名：International Retail Marketing: A Case Study Approach《国际零售营销：案例研究法》

简介：International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.