Concurrent Marketing: Integrating Product, Sales, and Service

作者：Frank V. Cespedes

书名：Concurrent Marketing: Integrating Product, Sales, and Service《并行营销：整合产品、销售和服务》

简介：Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.