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作者:Jeff Bezos
书名:Invent and Wander: The Collected Writings of Jeff Bezos《创造与漫步:杰夫·贝索斯文集》
背景:据报道,这部作品的引言将由著有《史蒂夫·乔布斯传》及《爱因斯坦:生命的全部》等传记畅销书的沃尔特·伊萨克森执笔,全书将聚焦贝索斯其人及商业建树。其中将收录亚马逊创始人兼CEO杰夫·贝索斯23年来的年度股东信、知名采访、文章及演讲。
英文简介:In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
● The importance of a Day 1 mindset
● Why “it’s all about the long term”
● What it really means to be customer obsessed
● How to start new businesses and create significant organic growth in an already successful company
● Why culture is an imperative
● How a willingness to fail is closely connected to innovation
● What the Covid-19 pandemic has taught us