The Gunning of America: Business and the Making of American Gun Culture-美国之枪:商业与美国枪械文化的形成

作者：Cline Emma

简介：The Gunning of America: Business and the Making of American Gun Culture《美国之枪:商业与美国枪械文化的形成》

中文简介：美国人一直喜欢枪。这一特殊的契约是在美国革命期间建立的，并被第二修正案所认可。正是由于这种特殊的关系，美国平民的武装比任何其他国家的公民都要重。The Gunning of America: Business and the Making of American Gun Culture《美国之枪:商业与美国枪械文化的形成》这本书精彩地剖析了该国过去150年里军火制造的主流公司与家族。

英文简介：Focusing on the history of the Winchester Repeating Arms Company, one of the most iconic arms manufacturers in America, Haag challenges many basic assumptions of how and when America became a gun culture. Under the leadership of Oliver Winchester and his heirs, the company used aggressive, sometimes ingenious sales and marketing techniques to create new markets for their product. Guns have never "sold themselves"; rather, through advertising and innovative distribution campaigns, the gun industry did. Through the meticulous examination of gun industry archives, Haag challenges the myth of a primal bond between Americans and their firearms. 

Over the course of its 150 year history, the Winchester Repeating Arms Company sold over 8 million guns. But Oliver Winchester-a shirtmaker in his previous career-had no apparent qualms about a life spent arming America. His daughter-in-law Sarah Winchester was a different story. Legend holds that Sarah was haunted by what she considered a vast blood fortune, and became convinced that the ghosts of rifle victims were haunting her. She channeled much of her inheritance, and her conflicted conscience, into a monstrous estate now known as the Winchester Mystery House, where she sought refuge from this ever-expanding army of phantoms.

In this provocative and deeply-researched work of narrative history, Haag fundamentally revises the history of arms in America, and in so doing explodes the clichés that have created and sustained our lethal gun culture.